Palo Alto Software, Inc., develops and markets software products to help people succeed in business. Business Plan Pro, its flagship product, is the best-selling business planning software in the U.S. retail market, according to NPD Intelect (formerly PC Data). The company also offers other software products, most notably Marketing Plan Pro, the most popular software for preparing and managing marketing plans. Beyond the software arena, Palo Alto Software's network of websites serves as an information hub for small business information online. The company's award-winning Bplans.com site, which offers free resources on business plans and startups, is one of the highest trafficked sites in the small business market.
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